PRIVACY & COOKIES

Last Updated: October 6, 2026

Who We Are

This Privacy Policy ("Policy") explains how Hotel Ikon ("Hotel Ikon," "we," "us," or "our") collects, uses, discloses, and protects your information when you visit our website, contact us, request information, or book or stay with us. It applies to the Hotel Ikon website at www.hotelikon.com and the services that link to it.

Hotel Ikon is located at 325 Sutter Street, San Francisco, CA 94108.

If you have questions about this Policy, email sf@325sutter.com or write to Hotel Ikon, 325 Sutter Street, San Francisco, CA 94108.

We may update this Policy from time to time. The "Last Updated" date above reflects the most recent changes. If a change is significant, we will provide a more prominent notice.

Information We Collect

We collect the following categories of information, depending on how you interact with us.

Information you provide directly. When you fill out a contact or booking form, call or text us, make a reservation, or communicate with our team, you may provide your name, email address, phone number, mailing address, arrival and departure dates, the number and names of guests, special requests, and the contents of your messages.

Reservation and payment information. When you book a stay, you or our booking provider collect the details needed to process and guarantee your reservation, including payment card information. Payments are processed through our booking and property management platform (Cloudbeds) and its payment processors. We generally do not store full payment card numbers ourselves.

Information collected automatically. When you use our website, we and our providers collect device and usage information such as IP address, browser type, device identifiers, pages viewed, links clicked, and referring pages, through cookies and similar technologies. See "Cookies and Your Choices" below.

Information from third parties. We may receive information from online travel agencies and booking channels, from our payment and fraud-prevention providers, from publicly available sources, and from advertising and analytics partners. We combine this with information we collect to operate our business.

Our services are directed to adults, and we do not knowingly collect personal information from anyone under 18.

How We Use Your Information

We use your information to:

  • respond to inquiries, provide information, and communicate with you;
  • take, confirm, and manage reservations and process payments;
  • provide and improve your stay and our guest services;
  • operate, secure, and improve our website and services;
  • measure and improve our marketing and advertising, where you have consented to those cookies;
  • detect and prevent fraud, protect our rights and the safety of others, and comply with law.

Text Messaging (SMS)

By submitting a form on our website, or by texting us, you consent to receive SMS messages from us related to your inquiry or reservation, such as confirmations, updates, reminders, and service messages. Message and data rates may apply, and message frequency varies. You can opt out at any time by replying STOP, and get help by replying HELP. Consent to receive SMS messages is not a condition of booking or using our services.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties.

Cookies and Your Choices

We use cookies and similar technologies (including web beacons, pixels, and local storage) to operate the site, remember preferences, measure performance, and, where you allow it, support advertising. We group them as:

  • Strictly necessary, required for the site to function. Always active.
  • Analytics, which help us understand site usage (for example, Google Analytics). Loaded only with your consent.
  • Marketing and advertising, which measure campaigns and support advertising on other sites and may involve sharing online identifiers with advertising partners. Loaded only with your consent.

When you first visit, our banner lets you Accept, Decline, or manage your Preferences by category. You can change your choice at any time using the cookie settings control on our site. Until you choose, non-essential cookies stay off by default. We honor the Global Privacy Control (GPC) browser signal as a request to opt out of the sale or sharing of personal information for that browser.

Who We Share Your Information With

We share information only as needed to run our business:

  • Service providers who act on our behalf under contract, including our booking and property management platform (Cloudbeds), payment processors, website and hosting providers, analytics and tag management (Google), and similar vendors. They may use your information only to provide services to us.
  • Booking channels and online travel agencies, where you reserve through or connect with those platforms.
  • Advertising and analytics partners, in connection with cookies and similar technologies, where you have not opted out. This activity may qualify as "sharing" under California law. See "Cookies and Your Choices" and "Your California Privacy Rights" below.
  • Legal, safety, and compliance recipients, such as courts, law enforcement, and regulators, where required or permitted by law, or to protect our rights, your safety, or the safety of others.
  • In a business transfer, such as a merger, acquisition, or sale of assets, in which case information may be transferred as part of the transaction.

We do not sell your personal information for money. As explained below, our use of advertising cookies may constitute a "sale" or "share" under California law, and you can opt out.

Your California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know and access the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties to whom we disclose it;
  • Delete personal information we have collected, subject to legal exceptions;
  • Correct inaccurate personal information we maintain about you;
  • Opt out of the "sale" or "sharing" of your personal information. While we do not sell your information for money, our use of advertising cookies and similar technologies may constitute a "sale" or "sharing" for cross-context behavioral advertising under California law. You can opt out by selecting "Do Not Sell or Share My Personal Information" on our cookie banner or the cookie settings control, or by enabling the Global Privacy Control in your browser;
  • Limit the use of sensitive personal information. We use sensitive personal information only for the purposes permitted under the CPRA, such as providing our services, processing payments, and fraud prevention, and not for the purpose of inferring characteristics about you;
  • Non-discrimination for exercising any of these rights.

To submit a request to know, delete, or correct, email sf@325sutter.com or write to Hotel Ikon, 325 Sutter Street, San Francisco, CA 94108. We will verify your identity before responding, and you may use an authorized agent with a valid power of attorney.

How We Protect Your Information

We maintain administrative, technical, and physical safeguards designed to protect your information, including encryption of sensitive data in transit and secure hosting. No method of transmission or storage is completely secure, but we work to protect your information and to limit access to those who need it.

External Links

Our website may link to third-party sites and services, including booking channels and online travel agencies. Those services have their own privacy policies, and we are not responsible for their practices. We encourage you to review them.

Marketing Preferences

You can opt out of our promotional emails by using the unsubscribe link in any such message, or by emailing sf@325sutter.com. Certain transactional or service messages related to your reservation are necessary and cannot be opted out of.

Contact Us

Hotel Ikon
325 Sutter Street
San Francisco, CA 94108
sf@325sutter.com
(415) 231-5288

Cookie Statement

Cookie Definition

A cookie is a small piece of information which is sent to your browser while you are viewing a website and is placed on the hard drive of your device (computer, table or smartphone). Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services.

Types of Cookies

The Site uses the following types of cookies:

  • 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed; 


  • 'persistent cookies' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in; 

  • 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.


Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. 


We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

Withdrawal of Consent 

You can withdraw your consent at any time by setting your browser to disable cookies or to remove all cookies from your browser by following the instructions of your device preferences. However, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.

Further Information

We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Site, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.


If you have any general questions about the Site or the information we collect about you and how we use it, you can contact us at sf@325sutter.com.


Last Modified 29th April 2021